Van Morrison Reaches Highest US Career Chart Position
VAN MORRISON reaches highest US career chart position with the April 1 release of KEEP IT SIMPLE in the USA and CANADA
New Album Hits #10 on BILLBOARD TOP 200 and in the CANADIAN CHARTS
The incomparable Van Morrison has hit another milestone in his illustrious career with his new album Keep It Simple. Following its release in the US on April 1, Keep It Simple has debuted at the #10 spot in The Billboard 200 Album Chart making it the highest ever US chart position of any Morrison album. This is quite a feat considering Morrison's 40+ years of making music that includes such landmark releases as Tupelo Honey (1971), Saint Dominic's Preview (1972), Wavelength (1978), Poetic Champions Compose (1987) Back On Top (1999) & Magic Time (2005), just to name a few
Keep It Simple is Van Morrison's first album of new material in over two years. The US press praise of the release has been full, USA Today said "exquisite and expressive as ever", whilst The Washington Post felt that "the ghosts of Ray Charles, Hank Williams, and John Lee Hooker drift throughout the album's 11 shuffling and waltzing tracks....the Celtic soul man is in exquisite voice". The San Jose Mercury News raved that Morrison has another winner on his hands with Keep It Simple, "a work that combines country, jazz, blues, folk and pop in ultimately appealing and fresh ways."
The US campaign kicked off with a sold out show at the Austin Music Hall. This was followed with Van's first-ever performance at the legendary South By Southwest Music conference in Austin, where delegates and industry figures queued around the block to get into the hall to hear the new album live. The SXSW excitement was followed by more sold out shows in Boston, New York City and Nashville. Radically, in an unprecedented move, Van Morrison played the entire album to these audiences ahead of the April 1 release date, which fuelled excitement around Keep It Simple and propelled its success in the US and Canada. No other music artist of Van Morrison's stature, has ever been brave enough to take this major step, and it has been rapturously received with his highest ever week one chart position.